dcbel’s mission is to deliver energy that makes people live a life without compromise. The company has many worldwide patents in power electronics and power conversion, and it is backed by a number of globally respected investors.
dcbel selected BDG to build a global brand for their business and for their new product dcbel - a solar inverter and energy assistant that allows EVs to serve as backup generators for houses.
BDG has to start dcbel's branding from scratch, since the company hadn't done it before. And because dcbel had spent 4 years on R&D for dcbel, a product they belived would change the world, this branding had to be though out and implemented with maximum care and precision.
Energy is usually a B2B industry, but dcbel had a B2C mindset - meaning the brand should resonate with and appeal to consumers as much as to other businesses. It had to stand out without feeling generic. The brand also had to be ready to evolve with the growth of its products.
Moreover, the client wanted its brand to be global, so dcbel had to appeal not only to North American markets, but to Europe and China as well. Because of that, BDG had to take a number of precautions to ensure that its efforts were tailored to these markets’ unique cultures.
Understanding the ins and outs
of dcbel, such as target audience, market and competitors
Building all content behind the brand
from positioning, messaging architecture, tone & voice, tagline and company description.
Creating
a visual identity
such as logo, website, business cards, templates and all other collaterals that reflect dcbel’s brand.
With dcbel having spent 4 years on R&D, BDG realized that nobody knew the company better than dcbel’s team itself. So collaborating was crucial. BDG involved dcbel’s team in every step of the work, using their input to build every branding material, from positioning to visuals.
Being an international brand means building a marketing plan that works in Texas as well as in Sweden. Having multiple markets in scope, BDG tested various messagings to implement a brand positioning for dcbel that would appeal to diverse audiences all around the globe.
We at BDG believe there’s more to learn about a client in one single face-to-face meeting than in 4 weeks of research. That’s why we held weekly touchpoints with dcbel. This was crucial to uncover and leverage their unique perspective and knowledge about their business and product.
BDG built dcbel’s branding to the fullest possible extent. This means logo, brand identity, brand positioning, collaterals - from business cards,decks to report templates - and the website. The result is an appealing, market-oriented messaging developed collaboratively with the client.
As an engineering-heavy start-up, we wanted to partner with the right agency to help us translate our technological innovations into a crisp, clean and lovable brand. We interviewed at least 15 different firms in Montreal, and BDG was by far the only team that understood the realities of building a brand and company from scratch, and the tight deadlines that come with it. Over a year later, they are still working as hard as they did on day one.
Samantha Rudolph
- Product Director, dcbel
